The use of music in film, TV, video and web production involves synchronization rights. Synchronization refers to the right to use a piece of music together with visual images in a film, video, television show, commercial, or other audio visual production. You need a license for all music that can be recognized in the production, including background music. A license for synchronization is put in place to ensure payment to copyright owners when their music is used.
The synchronization license can be obtained from NCB for most types of Nordic productions. NCB grants these licenses on behalf of composers, authors and other rights holders. For production categories that cannot be licensed directly by NCB, such as commercials and marketing campaigns, you must contact the rights holder directly.